Layman’s Terms

Marketing and IT Terms -
In an effort to help users of our blog we wanted to create an ongoing list of terms for reference.
CMS: Content Management System
CRM: Customer Relationship Management
EaaS: Executives as a Service. This is where executives offer their services on a part-time or project basis for companies that cannot fill these positions in their company for one reason or another.
ECM: Enterprise Content Management
Enterprise Systems Integration: The process of connecting different sub-systems (components or applications) into a single functioning system. In terms of business functionality it is the process of linking together systems, services and software allowing them to communicate in a real-time sense creating efficiency of data across the organization.
ERP: Enterprise Resource Planning
SaaS: Software as a Service. These are cloud applications that are paid for through a subscription rather than paying large sums up front and hosting them on your own servers.